Brands Matter

Brands matter. Now this isn't a term, it's just a statement. It is important to understand that brands matter. Brands give off a sense of authenticity and they give the product status. People are more likely to buy something name brand because they think that the product is better. The brands we buy send off a certain message about what we want other people to think about us. 

Interaction Approach

Interaction approach shows the power of informal process like talking can affect the cultural market. Imagine I have a conversation about an amazing product I bought with Branden and he buys the same product and then he tells his friends and they buy it and the cycle continues. Hearing the product is cool and wanted by others makes other people want to go and buy it. We base a lot of what we buy based upon who are surrounded by.

Taste

Taste is affected by culture. Taste refers to a persons preference of music, fashion, cinema, or other types of culture. Social class also plays a part in taste. Someone in a high social class can buy expensive clothing and material goods thus they would have a different taste because they access to different things. 

Culture Industry

(not my photo)

Culture industry refers to a factory producing standardized cultural goods. It uses things such as film, internet, tv, radio, and radio to manipulate society. It happens through our phones, our computers, our televisions and it makes our society passive and inactive. 

Popular Culture

 (not my photos)

Popular Culture is profit seeking products being sold globally. Pop culture is meant to be bought and sold. If it's not profitable it's not pop culture. Pop culture is recognized all over the world. Pop culture tells us what's in and what's out. It's ideas, perspectives, attitudes and images. Pop culture is usually fed to us by mass media.

Expressive Tasks

Expressive tasks are the emotional tasks needed to support a family. These are the emotional tasks unlike instrumental tasks. Celebrating birthdays, tucking and kissing your kids in at night, and spending time and bonding as a family are examples of expressive tasks. 

Instrumental Tasks

Instrumental tasks are the physical tasks needed to keep a household running. This includes washing dishes, mowing the lawn, making an income, and making dinner. These tasks have no emotional purpose.