Deviance refers to any activity, trait, characteristic, or belief that breaks social norms. For something to be deviant it must cause a negative reaction. If no negative reaction is produced than nothing deviant occurred. Stealing is a good example of deviance. It is frowned upon and even illegal in our culture to steal. If I were to steal the people around me would be offended even though it doesn't effect them, the store owner would be very mad, and possibly even the police could be involved. Stealing is deviant because it breaks a norm and it causes people to have a negative reaction.
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